The Great Big Hook: How Do Online Games Get So Popular?


Since it’s dawn, video gaming has been very popular. Even the oldest games consoles were accepted with joy and want, for the most part. But, in recent times, a different type of video game has emerged. Games designed for casual players, who only want to burn some time. It’s understandable that a lot of people use these games. But, the magnitude of their success leaves some questions to be answered. How can these games be often more popular than their large-scale counterparts?

Well, for one, these games tend to be easier for a player to get involved with. For instance, most online casinos offer free money and spins when you first sign up, just like the sites found on a page like this This means that you don’t have to pay to start up. Or, some games use things like social media to make is very easy for players to get started. In games where there’s a degree of progression, they will often start you out with loads of rewards and items to get you enticed. All of these methods play to basic psychological theories that can be applied to a human’s need for entertainment and gratification. This can make it very hard for players to avoid playing these games.

Of course, most of these games are free as well. This means that the player doesn’t need to pay anything to get involved with the game. Once you play for a while, you will be offered the chance to buy something that can enhance the game. In most cases, it will be something that allows you to progress through the game faster. These purchase options are usually consumable items that can only be used once. So, to have their effect again, you have to pay for them. It doesn’t take long for a habit like this to become an addiction. In fact, there have been a lot of stories of kids emptying their parents bank accounts using microtransactions in games. Unfortunately, spending money on these games is usually what gets people most hooked. Once you’ve invested into something financially, it’s hard to stop using it.

Humans are also suckers when it comes to advertising. The power that an advert has to make a person buy something that they don’t need is amazing. So, when you’re not playing these games often enough, you’ll get adverts in the form of reminders on your devices. This makes it hard to stop thinking about a game for long enough to stop playing. It also makes it much easier to draw people in who have quit a game. Along with these adverts for not playing, you’ll also get adverts for their microtransactions while you are playing. Making it even harder to avoid the allure of their digital splendor.

Of course, some of these games don’t use dodgy techniques to get people interested. In fact, a lot of games are popular simply because they’re good. This makes it hard to avoid bad games, though. So, it’s always best to make sure that you’re not going to have to spend money on the game before you get bored of it.

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