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The USA is a homeland for large businesses that gained recognition around the whole world. Its encouraging atmosphere combined with the opportunities for Internet-directed business creates a trampoline to success. How to build an Internet presence for the company and develop its main asset, a website, into a well-woking resource? Let’s learn together.
What Is a Corporate Website?
A corporate website is a representative ‘card’ of a company. It establishes a company’s online presence, increasing its recognition among customers and competitors. A well-built website is an asset for every business, helping to expose its philosophy, brand, style, and services and goods. Just like in the physical world, people meet each other by their outfits, the online world requires a website to form an impression and decide on further cooperation.
When planning to create a corporate website, it is important to consider its type, the company that offers web development services, and the characteristics of the target audience.
The Types of Corporate Websites
The type of a corporate website depends on the development strategy of the company:
1. E-commerce website
The E-commerce industry is undergoing an unseen before development, creating a high level of demand for websites selling the goods. The e-commerce platforms are focused on taking the customers through the sales, providing the best possible buyer’s experience. Everything that is presented on the website pages aims to attract customers and make them return for another purchase.
2. Branding website
A branding website concentrates on the brand itself. It claims the company’s existence and exposes its values, principles, and philosophy to the visitors. By presenting all the information about its functioning, the company proves its legitimate performance.
3. Lead generation website
Lead-generation websites aim to generate leads and create interest in customers for a company. The key feature is the homepage, as it is supposed to grab and hold the customer’s attention and guide them to further actions. Such pages often contain CTA (call-to-action) phrases like ‘Try”, “Join”, “Sign up”, etc.
4. Support website
Support websites are typically used by tech companies, as they provide information related to a specific software, and offer help in case of product-related issues.
5. Publishing websites
Publishing websites are presented as informational hubs targeting various categories like “politics”, “economics”, “technologies”, “medicine”, etc. The revenue of such resources is based on sponsored content and advertisements.
6. Non-profitable websites
Non-profitable websites are used by charity organizations and aim to attract donations from the public community, donors, and volunteers.
What Are the Main Features of Corporate Websites?
1. Design
According to research conducted by Stanford University, 94% of first impressions come from the website design, it is like a win-it-or-lose-it chance. If the web resource manages to grab the viewers’ attention in 0.05 seconds, there are chances for further exploration of the services and goods.
Some business owners confuse the behavior of customers, thinking the quality of the goods matters most, and the website is just a matter of a standard procedure. Such an approach decreases the chances of success. The website experience is the cornerstone for further website usage.
2. Functioning
What is the biggest trigger for the customer’s annoyance? Low level of website responsiveness. It is simply unbearable to waste precious seconds and minutes of life, till the website loads the right page. Therefore, a strong tech background and decent custom enterprise software development are the pillars of a well-functioning website.
Make sure the company to work with presents a portfolio that proves a high level of proficiency and expertise. Besides, delve into the testimonials related to the company’s work, as it is important to see if its claims meet the services it provides.
3. Content
Content speaks on behalf of the company with every customer. It is important to be clear and concise with the descriptions, claims, and offers. Proper grammar and wisely used words are the bricks of the image. Grammar mistakes and evasive language are not acceptable, as they ruin the perfection of the image.
4. Mobile view
Our global society is super-efficient. Everything is done on the go, typically through mobile devices. Therefore, it is important to develop the mobile version of the website as well, as it will attract more visitors.
5. Additional information
Potential customers want to know more about the company they are going to cooperate with. Thus, it is important to add “About us” and “Contact information” pages. Such details help to create a big picture about the company to work with. When one of the components is missing, it leads to reasonable doubts.
The Bottom Line
The corporate website is the best tool to use when establishing an online presence. However, a simple and plain web resource will not benefit the company’s image. It is important to develop a decent and cover-it-all web resource, making accents on the strong sides of the company, and emphasizing the benefits the customers are going to get when being involved.
A well-constructed corporate website is the window of opportunities, don’t miss a chance to keep it always open.