SEO – How Many Backlinks Per Day Is Safe?


A common SEO question that gets asked a lot is “How many backlinks per day is safe?”.

Or, how many backlinks can you create in a day without getting penalized by Google?

On average, you can create around 25 – 30 links per day initially, but they can be even 500 if they’re natural. For instance, one of your blog posts going viral.

With that said, the number heavily depends on several factors. So, we want to give you a more detailed answer and help you make the right decision for yourself.

Let’s dive in.

Yes, and no.

Let’s take an example to explain the “No” part.

Imagine you created a website around your business and started posting great content on it regularly.

And you haven’t built any backlinks to it.

However, your business is just too good to get ignored by the masses, and it gains overnight popularity.

As a result, you start getting backlinks to your web pages like crazy.

Do you think Google will penalize your site just because it went viral?

Of course, not!

Now, let’s assume you’re a novice at SEO.

You create a website, and instead of focusing on keyword research and producing great content, you start building backlinks aggressively with tactics like:

  • PBNs
  • Web 2.0s
  • And irrelevant guest posts

Now, the probability of this site getting penalized by Google would be quite high.

Here’s why.

Your site can receive as many backlinks as possible as long as they’re natural.

A natural link profile includes backlinks from relevant and authoritative sources.

The problem arises when your site receives too many “Unnatural” backlinks too fast.

It’s easier for the algorithm to spot PBN and web 2.0 backlinks.

So, when you use such shady tactics, you simply increase your site’s chances of getting penalized by Google.

Guest posts and niche edits are generally considered safer since they’re tough to spot by the system.

This does not mean that PNBs and web 2.0s don’t work. But, you need to know how to use such SEO strategies in a safe manner.

Smart SEOs mimic natural link profiles as much as possible. But how?

By creating a nice amalgam of different types of backlinks, also known as Link diversity.

In addition to that, you also want to add diversity to your anchor texts.

Avoid using your primary keyword as an anchor text too many times.

Instead, apply the diversity concept to anchor text and use:

  • Variations of your primary keyword
  • URL anchors
  • Generic anchors
  • And branded anchors

Of course, you should also use exact match anchor text, but don’t go overboard with them.

Focus on Quality

A mistake many SEOs make is that they focus too much on quantity.  

This can be problematic. In fact, by focusing on building as many backlinks as possible, you’re essentially decreasing the number of backlinks you can safely create for your site.


Every webmaster wants backlinks from high-authority websites.

Now, there’s no accurate way of measuring the authority of a domain.

However, metrics like DR (Domain Rating from Ahrefs) and DA (Domain Authority from Moz) give us a good idea.

These domain analysis metrics tell us the same thing: The quality and number of backlinks pointing to a particular domain.

However, this is just one of the factors to consider for backlinking.

Again, imagine your site gets popular overnight and attracts plenty of backlinks in no time.

Do you think all those backlinks will be from high-DA or high-DR sites? Of course, not.


Relevance is arguably the most important characteristic of a backlink.

So, before you build a backlink from a web page, ask yourself:

Does getting a link from that page or domain make sense?

Getting a backlink from a cat blog to your pet blog would make sense.

A medical website providing a backlink to your digital marketing blog won’t.

These were a few of the most important factors to consider while building backlinks.

Other factors include:

  • Traffic
  • Traffic location
  • Top-level domain
  • Site health
  • Rankings
  • And so on

With all that out of the way, let’s take a look at some industry best practices you should keep in mind.

Now, if you’ve been in the SEO trenches for a while, you probably know how to site-step the Google penalty landmine.

But, if you’re fairly new, keep the following in mind.

Start Slow

If your website is new, start with the basic profile backlinks and focus more on content publishing.

Avoid moving directly to more advanced backlinking strategies.

You can, however, build a few guest post backlinks or niche edits, but don’t go crazy with them in the first few months.

Increase Frequency Over Time

As the number of backlinks to your website increases over time, you will naturally be able to build more of them safely.

How many backlinks per day is safe also depends on how many referring domains are pointing to your site.

Generally speaking, a website with 3000 referring domains can safely get way more backlinks than a site with just 30 referring domains.

If you’ve read this far, you’d know why there’s no definitive answer to the question, “How many backlinks per day is safe”.

We simply can’t blurt out a number because the number of backlinks you can safely build per day depends on so many factors.

You need to look at the whole picture and make sure your link-building strategy looks completely natural.

And if you’re fairly new to this, only focus on building white hat backlinks and follow industry best practices.

That way, you can grow your site at the right pace without worrying about getting penalized by Google.

We hope you found this guide helpful and can now pursue link-building the right way.

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