Anyone who’s spent any amount of time thinking seriously about social media will know the maxim “content is king”. Originally coined by Bill Gates back in the 90s, the phrase has come to be an appropriate saying for any aspect of the internet. While your marketing strategy can be on point and your brand can be immaculate, your content needs to be rock-solid, and that’s especially true on TikTok. The platform’s community emphasises community and authenticity, so your content needs to be excellent if you want to succeed on it. Here are 10 tips for taking your TikTok content to the next level.
1. Keep your followers in mind
Your followers are the most important people to think about when it comes to creating content. What is your demographic? What kind of content would they like you to create? If you don’t cater to your followers, then your content will fall flat and you won’t have the reach you want. Amassing followers in the first place can be difficult, though, which is why many TikTok influencers use the services of platforms like TikFreeFollowers.com to help them build a follower count. It’s worth doing if you want to become successful!
2. Edit properly
Editing makes all the difference when it comes to making your TikTok content stand out. If your content is unedited, it’s going to look sloppy and unprofessional, so it’s important to make sure it looks as good as it can. That means transitions, filters, stickers, and any of the other tools TikTok provides to help you bring your content up to competition standard. You could also consider building multi-video stories with your TikTok content; anything that helps you gain an edge over the competition is good!
3. Study other TikTok users
Nobody is saying that you have to rip off other TikTok users when creating your content; in fact, this is a bad idea, because it’ll inevitably come back to bite you in the end. However, seeing what other users do well so you can attempt to incorporate that influence into your own content is definitely a good idea. If you want, you can even approach those users and ask them to help you work on your own content; depending on their disposition, they could be valuable allies!
One foolproof way to improve your craft – whether it’s on TikTok or in any other medium – is to reach out to other users and ask them to work on content with you. If you’re an artist – and, after all, TikTok is an art form when it’s done properly – then you’ll grow simply by understanding someone else’s process and incorporating their ideas into a shared product. Why not talk to another TikTok content creator and find out if they’re amenable to collaborating with you?
5. Use special occasions as inspiration
Whether it’s your birthday or a major holiday like Christmas or Easter, you can – and should – use major occasions as good inspiration for TikTok content. Some of the most popular TikTok videos of all time use holidays as their basis, because people love watching videos themed around their favourite holidays. The best part about creating holiday-themed TikTok content is that it’s essentially evergreen. Every year, people will rediscover the content you’ve made, so it’s the gift that keeps on giving!
6. Create content around trends
In a similar way to making holiday-themed content, TikTok is all about hitting those trends. You need to make sure that you’re paying attention to what’s trending on TikTok and trying to make content that’s themed around those trends. Whatever it might be, combining the topic itself with your own unique approach to content creation is where success lies. Every time you fire up TikTok, check out the trending hashtags section and see if there’s anything there you can participate in.
7. Make Duet or Stitch videos
TikTok’s Duet and Stitch features are great for creating new TikTok content and elevating what you’ve already got. Make videos that invite Duet and Stitch remixes if you want other users to collaborate with you, and seek out other users’ videos to engage with, too. Duets and Stitches are some of the most creative and innovative content you’re likely to see on TikTok, and they may well get you an entirely new audience as well, so what are you waiting for?
8. Pay attention to lighting and shots
Even if you’re simply using your phone’s front-facing camera to make a TikTok video, you still need to make sure you’re creating something that looks professional. This means no dimly-lit videos where people can’t see your face, and it means making sure your camera shots are well-constructed, too. You may even wish to invest in some new equipment to help you make TikTok videos so that you stand out from the scores of users simply using their phone with no extra gear to help them.
9. Be clear and coherent
The best TikTok content has a clear, concise message or punchline. If your joke takes several minutes to set up, it’s not appropriate material for a TikTok video, but if you’ve got an idea for a sub-30-second prank or dance, that’s perfect. TikTok is, by its nature, a rapid-fire format; people will be scrolling through their feed, spot your video, and give you just a couple of seconds to impress them before they move on, so you need to communicate what you’re about instantly.
10. Have fun
In the end, if you’re not enjoying creating content on TikTok, there’s no reason for you to be pursuing better content creation methods. Although it is important to hit trending hashtags and to network with other TikTok users, you should ultimately be doing what’s enjoyable for you. There’s no point breaking your back to appease your audience if you don’t want to, so make sure that while you’re making your TikTok content, you’re enjoying yourself. It’ll show in the content itself, too!