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It is undeniable that business has changed the business world. Whether it has changed for the better or the worse is an argument worth debating. What is not worth debating, however, is that you need to adapt to the changes. As a business, you have to evolve with the technology regardless of your beliefs because you will get left behind. Technology is that important in 2015. In fact, it is that important that these are the tech essentials you must have if you want to succeed.
A Quality Website
A website does many things, all of them good. Firstly, it increases your business’ ability to make sales and profit. Thanks to search engine optimization techniques, you can market your company directly to web users who use Google to search the web. Also, you can create a loyal customer base of people by publishing quality content that they will come back again and again. And then there is the fact that you can open your business twenty-four-seven all year round because websites never sleep.
To take it one step further, you need to develop an app too. Or, technically you need to work with a software development team who can create an app for your business. Although websites are a great form of additional sales, apps are taking over. Commercial applications are much easier to use and far quicker than any website. To make a purchase, all the user has to do is click a button as the app remotely stores all the important details.
Multiple Social Media Accounts
Twitter and Facebook are the kings of social media. Hundreds of millions of people around the world use both of these sites to converse with their friends and consume information. As a result, there is a huge mass of people waiting for you to advertise to them, and you can do it for free! Marketing is completely different to what it was in the past because there are more opportunities and less risk. With Facebook and Twitter, you can compete with companies that are on a higher level and even come out on top.
To bring all of the above together, you need to know whether your technology is working. After all, what good is it having a website, an app and social media accounts if they don’t work? To make sure they do work, you need Google Analytics. Google Analytics software gives you vital information about your website such as bounce rate. The bounce rate is how many people click on your website and leave. When you know your bounce rate is high, you know the elements of your online presence are not working.
Storing everything in one place is not a good security measure. The saying ‘don’t put all of your eggs in one basket’ springs to mind. With digital storage, that is exactly what you are doing because one attack could destroy everything. Portable memory storage allows you to take the important pieces of info and store them in a safe location off-site.
There are even more, but these five are among the most important.