Microsoft is said to be planning to launch a version of its search engine Bing using artificial intelligence from OpenAI’s ChatGPT chatbot. The new feature could be released by the end of March as a challenge to Google’s search engine, according to sources cited by The Information.
Microsoft announced last year that it would integrate image-generation software from its Dall-E 2 software into Bing. Both Microsoft and OpenAI have declined to comment on the plans. The move comes as Alphabet, the parent company of Google, has seen a slowdown in advertising revenue growth, with the majority coming from search ads.
Microsoft has also experienced a slowdown in search and advertising growth in Q4 of the 2022 fiscal year. OpenAI’s products, including ChatGPT, GPT-3, and Dall-E 2, have been seen as potential disruptors in the industry. Google has been working on its own chatbot technology called Language Model for Dialogue Applications, which has been claimed to be sentient by one Google engineer, who has since been placed on administrative leave.