Social media is big business. Gaining a large following can be very beneficial for companies looking to increase sales figures. Meanwhile, popular individuals can use those platforms to generate some serious money. In either scenario, success doesn’t come by pure fluke. You’ve got to work hard, and it starts with clever planning. Without the right preparation, results will always be limited. That doesn’t mean that you need to have a formal education on the subject to enjoy great results. What you do need, however, is a combination of passion and the ability to read an audience. That’s how the biggest online names built their empires. Here are some key features that will help you gain online success. Whether it’s for business or personal gain, that status can become very rewarding indeed. Know Where You Need To Be Seen Social media is a broad category that covers a long list of different platforms. Becoming big online requires clever marketing. As with any other form of marketing, understanding your place in the marketplace is a must. Being a hit on YouTube doesn’t necessarily mean you’ll work on Instagram. Knowing the difference between Twitter and Facebook, for example, can aid your ventures massively. More importantly, it will allow you to dedicate the bulk of your time to your primary platform. That’s not to say you can’t target multiple streams. Linking various social media accounts can help you hit more people without any extra work. Even if the secondary stream only provides a 10% boost, it has to be a worthwhile endeavour. Produce Content The most important aspect of social media is the content. If you think of your platforms as a business, then the posts you make are your products. If they fail to impress your intended audience, you’ll never achieve success. Online audiences want to be entertained. The best way to do this is by giving them something they’ve never seen before. Using a drone to film aerial shots could take your YouTube videos to a new level. It gives your audience something new and exciting to watch. Those insights can work wonders for the shareability of your content. Another key aspect to consider is the timing of your posts. Whether it’s making social commentaries on Twitter or posting snaps on Instagram doesn’t matter. The timing can have a telling impact on how many people see the content. Make Money Whether it’s a business venture or a personal task, making money from your social media projects is the target. Not only will this line your pocket, but it can also allow you to grow your operation by investing in better equipment and dedicating more time. There are many different ways to make money from your social media following. Promoting products through affiliate links is a great option. Meanwhile, you can place adverts on videos and other items. You may even have a chance to create merchandise or build a website of your own. The possibilities are endless; you just have to find a solution that works for you.