Whether you have been selling products online for a while, or it is something that you have only begun doing recently, attracting and retaining customers is the key to your success. Your website plays a crucial role in this, just like the domain name, which is why getting the the design right, and ensuring that everything works are the two things that could make or break your business. If you do not have much experience in designing a website, then it may be worth exploring whether using professional development and website design solutions is the best option for you. A professional company will be able to look at your existing website and make suggestions for improvements that you can make. If your website is not up and running yet, they can develop you one from scratch with everything you need to maximise sales. There are certain characteristics of successful websites that you will want to make sure applies to you. A professional company will know what these characteristics are, and the best way for you to use them. When people arrive at your website, they will want to be able to find exactly what they are looking for quickly. This eliminates the risk of them giving up and looking elsewhere. Your website must be easy to navigate, and everything should be in a logical place so that people know where to go. Once your customers have arrived at the page they were looking for, you need to make it as easy as possible for them to make a purchase. Any links that take them to the payment page should be easily recognisable, and they should be working. You may also be penalised by search engines if you have a lot of links on your site that are not working, so this is something that you will definitely want to avoid. Another aspect of website design that you may want to look into is optimising your website for mobile use. The number of people that make a purchase using their mobile phone is rising all the time, and you could be missing out on sales if your mobile site does not work as it should. Viewing a standard website on a mobile phone means that some information may be missed, and this could be the information that the customer was looking for, which means they may go elsewhere. An optimised website will prevent this from happening, and the customer can always choose to view the full site if needed. A professional web design company will be able to develop your website so that it can recognise the type of device that it is being viewed on, and present itself accordingly. When you find a website design company that you are happy with, the working relationship that you establish will only help your business to go from strength to strength. A professional company will always be on hand to answer any questions that you may have, and will provide ongoing support when you use their services. This will ensure that your website continues to generate sales for your business.