By now, you must have heard of Elon Musk. The wealthiest man in the world, a technology visionary, and the founder of some of the most innovative companies today. Tesla and SpaceX, and The Boring Company, to name a few.
He’s also no stranger to controversy, and his last Twitter escapade has caused quite a stir.
Earlier this year, Elon Musk took over the verified Twitter account of Austin Meyer, the creator of the popular video game series X-Plane. The account has over 2 million followers, and Elon Musk tweeted a series of cryptic messages that got people talking.
Some people believe that Elon Musk hacked Austin Meyer’s account. Others think this was all part of a publicity stunt for Tesla, SpaceX or the eventual takeover of Twitter itself. But what does Elon Musk’s Twitter takeover actually mean?
We may never know Elon Musk’s intentions by going rogue on Meyers, but we can speculate. Here are a few likely explanations for what could have been going on.
The publicity stunt was a precursor to the Twitter takeover
Elon Musk is known for his elaborate publicity stunts, and this could be yet another one. By taking over someone else’s Twitter account with such a large following, he garnered much attention for himself and whatever message he was trying to convey.
This could be Elon Musk’s way of promoting his businesses or brand, or it could be a way of drumming up support for a future takeover attempt on Twitter itself. Only time will tell if this is the case, but it’s certainly possible.
He was testing out Twitter’s security measures
Another possibility is that Elon Musk was testing out Twitter’s security measures. As the founder of SpaceX, he has a keen interest in cybersecurity and would no doubt be interested in seeing how easy it is to take over someone’s account.
Testing security could be part of a larger plan to hack Twitter before the actual takeover, or it could simply be a way of gathering information for future reference. Either way, it’s an interesting theory that would explain his actions.
He was trying to send a message about Twitter’s censorship
Elon Musk has been vocal about his belief that Twitter censors certain voices, which could be his way of highlighting the issue. By taking over Austin Meyer’s account, he may have been trying to show how easy it is for Twitter to silence people if they so choose.
Censoring censorship is possible, given Elon Musk’s views on the matter. However, it’s also possible that he was trying to get a rise out of Twitter and didn’t have ulterior motives.
Now Elon owns Twitter, let’s look at his timeline
Elon Musk’s first announced his intention to take over Twitter in early 2022.
In April, Elon Musk changed his Twitter name to ” Daddy Twits” and began tweeting cryptic messages.
Later, Elon Musk tweeted, “Just kidding, I still love you.” A message like this could be interpreted as a white flag or a sign that he’s not planning to take over Twitter.
After many twists, turns and U-turns, he’s in trouser deep to the tune of $44Billion, but what does this mean for free speech and business revenues?
Elon Musk and free speech
Free speech is the driver of this purchase, as Elon Musk has been outspoken about how Twitter censors users, particularly those with more conservative views.
The Elon Musk takeover could be seen as a victory for free speech advocates, but it’s worth noting that Elon Musk is not known for his support of free speech himself. In fact, he’s been criticized for censoring employees and customers who criticize his companies.
The takeover of Twitter could lead to more censorship, not less. As anyone in business knows, free speech isn’t free. So, only time will tell how this plays out.
Elon Musk and business
The Elon Musk takeover of Twitter is also likely to significantly impact businesses, particularly those that rely on Twitter for marketing and advertising.
If Elon Musk is successful in his takeover, he will have complete control over what is said on Twitter. Full control might lead to businesses being censored or banned if they don’t toe the line with Elon Musk’s beliefs.
However, Musk isn’t a fool; you can only be the wealthiest man in the world if you have a plan or two up your sleeve. In a world where publicity (good or bad) is priceless, let’s see if the price is right or if Elon Musk has overplayed his hand this time.
Of course, this is all speculation at this stage. We can only wait and let it sink in, just as those sacked from their posts at Twitter did last week.